One for the whales is a project that commenced with an idea by the National Whale Centre's project director, Luit Bieringa meeting with a number of the artists who had been involved with the Pew Environment Group Kermadec project. Given the similar aims of the National Whale Centre whose brand is GIVING A FUTURE TO THE PAST the artists at that initial meeting: Greg O'Brien, John Pule, Fiona Hall and Bruce Foster together with Sydney printmaker Michael Kempson looked at ways to enable to promote the aims of the National Whale Centre by a fundraising venture involving the environmental concerns of the artists and their creative energies.